dacadoo, a Swiss HealthTech company, brought me in to train their Marketing team on AI, not as an abstract tools workshop, but to actually change how the team worked day to day. The training extended to the Sales team, then expanded further into company-wide 'AI Lunch' sessions once other departments wanted the same shift.

This wasn't a tools workshop, it was a change in how the team worked.

Most AI training starts with the tool. I started with the workflow, what the team actually does every day, and where AI could realistically fit into that without creating more work or generic output. The goal wasn't exposure to AI, it was adoption: knowing when to use it, how to brief it correctly, and how to keep output on-brand instead of generic.

The Challenge

dacadoo's Marketing team needed to move past experimenting with AI tools individually and start using AI as part of their actual day-to-day workflow — consistently, on-brand, and without depending on me to keep it going.

The Solution

I designed a customized AI training built around dacadoo's real marketing work, not abstract AI theory: structured prompting, content ideation, copywriting support, campaign planning, brand consistency, email and press release support, event and campaign material, benchmarking, and image-generation workflows. I built practical frameworks adapted to dacadoo's specific business context, taught the team when to use AI and when not to, how to brief it so output stayed on-brand, and how to avoid the generic results most people get from AI tools. Once the marketing team's results caught attention internally, I built a series of "AI Lunch" sessions to bring practical AI use cases to the rest of the company.

The Outcome

Marketing leadership tracked results after implementation: email campaign creation and optimization cut by 70%, press release production cut by 50%, social media and ad creation cut by 30%, and a dedicated AI agent brought a 20% quality improvement in brand consistency across the team. The team went on to build their own GPT assistants and appointed an internal AI lead — training became infrastructure, not a one-off session. The reach grew beyond marketing into company-wide AI Lunch sessions. The Head of Marketing later put it simply: "They didn't need me anymore. That's how you know it worked."