Last week I spoke at the University of Zurich. Not as an engineer. Not as a developer. As a digital marketer turned AI consultant.

Prof. Dr. Nadine Strauß invited me to guest-lecture her MA course on Strategic Communication at IKMZ. I presented four real business cases from my AI consulting work with JUVAII.

Different industries, different team sizes, different levels of AI maturity. One involved reviewing 500+ pages of governance documents using a dual-Claude Anthropic system, with zero domain expertise on my side. The client's expert made the decisions. I architected the methodology and the safeguards. Another was a multi-session adoption program turning ChatGPT OpenAI from ad-hoc tool into structured, repeatable workflows across an entire organization.

The common thread across all four: the hard part was never the AI. It was the process design, the stakeholder alignment, the structured deliverables, the human validation at every step. Those are marketing and communications skills. I've been using them for over fifteen years. AI just gave them a new application layer. That's not a career pivot... it's a natural EXTENSION.

And yes, the entire presentation was built with Claude Code 🙂. The deck, the structure, the case formatting. I used the tool I was presenting about to create the presentation itself. Not as a flex, just as how I actually work.

If your organization is waiting for "technical people" to figure out AI adoption, you're solving the wrong problem. The gap isn't technical, it's structural and strategic. And that gap is quietly costing you months of stalled initiatives while competitors move.

Thank you Prof. Dr. Nadine Strauß not just for the invitation, but for being the kind of professor who brings the outside world into her classroom. You could teach the theory and call it done. Instead, you make sure your students leave prepared for what's actually waiting for them. Great professors make a real difference and being part of it was an honor.