My marketing strategy class ended with a reggaeton, made with AI, written around the strategy my students and I had just built together 😎.

I'm teaching marketing and communication at Ecole Internationale Tunon in Geneva, to first- and third-year Bachelor students in luxury and tourism. I follow the syllabus precisely, marketing and communication is the subject, exactly as it would be in a company. AI isn't the topic, it's part of how the work gets done now. These students are 21 to 23 and AI is HERE to stay, so I make it part of how they learn the craft.

Two rules I hold myself to in that room:

1. I use it in my own sessions first. Every presentation I show them is built with Claude Code. I stopped using PowerPoint and Canva for this, because I can't ask them to use AI well if I don't do it myself.

2. They can use AI in their work, but they tell me which tool (most of them use Claude's free version) and whether they challenged it, or just accepted everything it said.

The first rule matters more than it sounds. I see a lot of AI talks and trainings where the speakers' own slides and materials show no trace of the tools they're recommending, and AUDIENCES notice. The second matters just as much: if students learn to accept whatever the tool gives them now, they'll do the same in their first job, in front of a manager or a client who won't be as patient as I am.

Holding a room's attention for a full session is my job, not theirs. Not every AI moment is pedagogical, but some are, and the reggaeton was one of them. The lyrics were the strategy we had just built together, set to a beat. It’s much harder to forget a strategy when it’s stuck in your head...

The question I keep coming back to: as teachers, trainers and facilitators, we're responsible for what our students actually learn. So how do we use what AI gives us without losing our own touch?

My answer is hybrid. I manage my 6 digital employees at Juvaii and I build great presentations with my AI assistant. But that only works because I understand design (I'm a graphic designer), marketing (I'm a marketer) and teaching (I'm also a teacher and trainer).

AI speeds up what I already know how to do. It doesn't replace knowing it. If you teach, train or manage a team: where do you draw the line between what AI does and what stays yours?