Even startups and tech companies in Zurich that sell AI training advertise with the same ChatGPT-style flyer. Same illustrated people, same icons, same "Book your workshop today!" banner... If the people teaching AI can't make it look like them, what happens inside their clients' teams? 🤨
ChatGPT made polished design free for everyone, so polished stopped being a signal. Your clients recognize that style in one second, and what they read is: nobody here thought about me.
When a team produces with AI and gives it no brand input, the output drifts toward the AVERAGE. It happens slowly, one post and one flyer at a time. That has a real cost: a company invests in a brand for years, then its own team quietly swaps it for the template everyone else uses.
In my trainings, the brand comes first. I teach the tool your colours, fonts, tone and the words you actually use. Then I feed it your best real work as examples, because “modern and professional” means nothing to a model. A professional still signs off before anything goes out, and then I teach the team to do all of this without me.
Knowing the tool is the easy part. Knowing what makes a brand recognizable comes from 15 years in marketing and branding. Add years of teaching adults and students, and that’s what I bring into the room.
I train teams to solve their problem, not to use a tool. If your team’s AI output is starting to look like everyone else’s, happy to talk.
Maybe the problem isn’t AI. It’s the lack of training.
Why does AI-generated content look the same?
Because tools like ChatGPT default to the most common style when they get no brand input. Without your colours, tone and real examples, every output drifts toward the same template.
How do you train teams to keep their brand when using AI?
Juanita Terrapon (JUVAII, Zurich) teaches the tool the company’s brand first, then feeds it the team’s best real work, and keeps a professional sign-off before anything is published. Then the team learns to do it independently.